Build AI products with human psychology in mind
The patterns behind trust, motivation, and repeat use, applied to AI.
Get users started
Patterns that help users reach first value quickly.
Build habits
Patterns that create repeat behavior over time.
Progressive Milestones
Use escalating milestones to keep long-term consistency emotionally fresh.
Progressive Badge Ladder
Use badge ladders to guide participation and make community status legible.
Streak Gamification
Use streaks to encourage repeat behavior while giving users humane recovery paths.
Achievement Badges
Recognize specific accomplishments with badges that reinforce the behaviors you want repeated.
Maintain motivation
Patterns that make progress and achievement visible.
Drive commitment
Patterns that help users follow through on goals.
Goldilocks Weekly Goals
Set commitment targets that feel achievable, meaningful, and adjustable.
Projected Growth Investing
Use an interactive outcome projection to make a long-term financial commitment feel tangible.
Flexible Self-Monitoring
Make self-monitoring sustainable by supporting flexible, low-friction input.
Personalize experiences
Patterns that adapt products to individual needs.
Avatar Investment Loop
Increase emotional investment by linking appearance and interaction-style customization to ongoing interaction.
Personalized Feedback Loops
Turn user input into timely feedback that teaches cause and effect.
Autoplay Commitment Loop
Reduce decision friction when continuation is useful, while keeping stopping easy.
Reduce friction
Patterns that make desired actions easier.
Autoplay Commitment Loop
Reduce decision friction when continuation is useful, while keeping stopping easy.
Habit-First Onboarding
Let new users complete one meaningful action before asking them to configure the product.
Flexible Self-Monitoring
Make self-monitoring sustainable by supporting flexible, low-friction input.
Build trust
Patterns that help users understand and confidently act.
Progressive Data Storytelling
Use progressive disclosure to turn complex data into explained, trustworthy decision support.
Trust-First Freemium
Build trust before paywalls by letting users experience real value first.
Sensitive Topic Chatbot
Use structured conversation to make sensitive topics easier to navigate.
Increase value exchange
Patterns that improve conversion and monetization.
Design AI interactions
Patterns for human-AI collaboration.
AI Video Practice
Use AI as a low-pressure practice partner for behaviors people avoid in public.
Sensitive Topic Chatbot
Use structured conversation to make sensitive topics easier to navigate.
Avatar Investment Loop
Increase emotional investment by linking appearance and interaction-style customization to ongoing interaction.
Always-Available AI Companion
Use AI companionship and social-presence cues to provide low-friction reflection while setting clear boundaries.
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Progressive Milestones
Use escalating milestones to keep long-term consistency emotionally fresh.
Progressive Badge Ladder
Use badge ladders to guide participation and make community status legible.
Streak Gamification
Use streaks to encourage repeat behavior while giving users humane recovery paths.
Achievement Badges
Recognize specific accomplishments with badges that reinforce the behaviors you want repeated.
Goldilocks Weekly Goals
Set commitment targets that feel achievable, meaningful, and adjustable.
Projected Growth Investing
Use an interactive outcome projection to make a long-term financial commitment feel tangible.
Flexible Self-Monitoring
Make self-monitoring sustainable by supporting flexible, low-friction input.
Avatar Investment Loop
Increase emotional investment by linking appearance and interaction-style customization to ongoing interaction.
Personalized Feedback Loops
Turn user input into timely feedback that teaches cause and effect.
Autoplay Commitment Loop
Reduce decision friction when continuation is useful, while keeping stopping easy.
Autoplay Commitment Loop
Reduce decision friction when continuation is useful, while keeping stopping easy.
Habit-First Onboarding
Let new users complete one meaningful action before asking them to configure the product.
Flexible Self-Monitoring
Make self-monitoring sustainable by supporting flexible, low-friction input.
Progressive Data Storytelling
Use progressive disclosure to turn complex data into explained, trustworthy decision support.
Trust-First Freemium
Build trust before paywalls by letting users experience real value first.
Sensitive Topic Chatbot
Use structured conversation to make sensitive topics easier to navigate.
AI Video Practice
Use AI as a low-pressure practice partner for behaviors people avoid in public.
Sensitive Topic Chatbot
Use structured conversation to make sensitive topics easier to navigate.
Avatar Investment Loop
Increase emotional investment by linking appearance and interaction-style customization to ongoing interaction.
Always-Available AI Companion
Use AI companionship and social-presence cues to provide low-friction reflection while setting clear boundaries.
Create community
Patterns that use social behavior and shared goals.
Supportive Social Proof
Create belonging by showing credible peer activity while preserving autonomy and privacy.
Community Building
Build community by giving individual actions a shared place to be seen and discussed.
Group Challenges
Use challenges to create temporary commitment around a clear collective or competitive goal.
Expert Participation
Use expert participation to make aspiration feel authentic and connected to the core behavior.
Sponsored Challenge Loops
Embed commercial partnerships inside useful behavior loops instead of interrupting them.
Layered Leaderboards
Use leaderboards carefully by making comparison specific, filterable, and balanced with personal progress.